Rabat – Moroccan director, producer, and screenwriter Hicham Lasri is the artistic thoughts behind Louis Vuitton’s newest promoting campaigns for the spring-summer 2020 males’s assortment.
“Non-conforming and unapologetic,” Louis Vuitton dubbed the gathering on Instagram. “Virgil Abloh’s newest marketing campaign highlights the multiplicity of worldwide youth towards the distinctive backdrop of Chefchaouen, Morocco.”
The footage is accompanied by melodies from Moroccan singer Oum.
Lasri shared 4 quick clips of the marketing campaign to his private Instagram, every exhibiting colourful scenes of Casablanca and Chefchaouen.
Lasri, 42, was born in Casablanca. Identified by the pseudonym “Daddy Desdenova,” Lasri has labored on a bunch of quick movies and have movies and collaborated with well-known Moroccan director Nabil Ayouch.
Louis Vuitton debuted the SS20 assortment throughout Paris Trend Week in June 2019 and launched the pictures for the marketing campaign in January 2020.
Viviane Sassen photographed the marketing campaign in Tangier and Chefchaouen.
The SS20 assortment marketing campaign, known as ‘Footprints,’ displays on the impression of mankind on the planet.
The fashions, draped in pastel tones and floral prints, posed with flowers, kites, and palm fronds for the shoot.
When the gathering first launched, Abloh defined that the flower motifs characterize social concord and biodiversity, whereas the kite imagery symbolizes the enjoyable of boyhood.
The gathering’s common themes “serve to bind us collectively in all our variety throughout counties, international locations, and continents,” based on a press release from the top-tier model.